It's 3 AM and you can't sleep.
You've done everything they told you to do:
And yet... the numbers don't add up.
You have followers who don't come to shows. You have streams that don't convert to fans.
You're teaching 30 hours a week while your music career stays stuck in the same place.
And you can't tell if the problem is the system or if it's you.
Why Instagram doesn't want you to have real fans (and what it wants instead).
Why that "made it" band had 200 people in the room while you had 8 (hint: it's not their music).
The math that actually works (and why 500 real fans beats 2,847 followers).
Permission to stop chasing Spotify playlists and exhausting yourself on tactics that don't work.
A strategy that's worked for decades—long before social media or streaming platforms.
Not fame. Not millions. But real, sustainable, and finally moving forward.
I'm a sound engineer and mixer at Ålesund Lydstudio in Norway.
For 17 years, I've worked in music and audio—from small radio stations to mixing music for artists building real careers.
I've watched talented musicians burn out on social media, spending money on ads that don't convert. I got tired of seeing great artists burn out.
So I created a system based on what actually works: the same principles that kept listener-supported radio alive for years.
Real relationships. Not vanity metrics.
Join 2,400+ independent musicians who have already opted out of the rigged system.
No spam. Just real insights for exhausted musicians who are done playing games they can't win.